2012 was dominated by headlines referring to Samsung and Apple. The two Giants went to court and over 1 billion dollars were at stake. Apple claimed that Samsung (Sammy) copied the look and feel of their world famous iPhone, and it seems like the jury agreed because Apple wound up victorious in the heat of the Summer battle.
Many saw it as a slap on the wrist to Sammy which had been making billions of dollars since the introduction of its Galaxy S line of phones. Just this past quarter, Samsung made more than 8 billion in profits and this, my friends, is no mean feat. These kinds of figures are only posted by the big boys of the game. Indeed, Samsung has announced, not only their arrival, but also their intention to play ball in the mobile arena.
The beautiful Gnex as presented by Samsung and Google |
As rosy as things have been for the company from South Korea, pundits, forecasters, industry experts and fans alike have been watching the movements of Samsung closely. I think that if we were to be honest, we would admit that the original Galaxy phones looked quite similar to the iPhone, especially when they had the physical home button. The S2, and the S3 have each strayed a little further away from the iOS look and we are all thankful for this. Whether it was because of legal action or because Samsung discovered a superior design, we'll never know, but thankful we surely are.
Persistence of Physical Home Button (PHB)
With each new release of a Samsung phone, I can't help but cringe at the presence of a physical home button. The first Android handset to have full onscreen buttons was made by Samsung and it was dubbed the Galaxy Nexus. That's right, Samsung knew that Android was heading towards on screen buttons before most or all other OEMs. Despite this knowledge, Samsung has released the S3 with a physical home button, the Note 2, which was expected to be honest, and even now, there are pictures floating around about a Note 8 and, would you believe it? it has a physical home button according to the early images.
These are my opinions but, I think that the Note 8 looks ugly and many have expressed similar views, and not only that but, I think that the home button on the S3 is also ugly. The industry laughed at the hideous nature of the S3 before it went on to be crowned the phone of 2012 by Cnet. I often wonder why Sammy, as they are affectionately called, persists with P.H.B on their devices. Are they afraid that if it is removed, they will lose their identity? Is it an effort to mimic the home button of iOS devices? Or is it simply to prove that they can create their own design standards, deviate from Google's ideas, and still be the top Android OEM?
Aesthetics and Power
I love technology, and the designs that companies attach to their products. I think it helps to set some companies apart from others. I just don't think that Samsung shares some of my views about what is aesthetically pleasing and what is not. That said, I probably should not argue with a company that turns in those kinds of figures. Alas, the question still burns in my mind; are they now bigger than Android itself? There's something fishy brewing in the labs of Seoul, and powerful companies tend to do unexpectedly devious things. One only needs to look at Apple and the Microsoft of yesteryear to understand this fully. Am I just being paranoid, or is Samsung up to something? What do you think?
In Part II, we will explore some of Samsung's plans for the future and how they plan to grow as a mobile giant.